About Us
We Know Trades. We Know Websites.
Apex System Solutions was built by people who understand the trades industry. We combine that knowledge with modern web technology to help you succeed online.
Our Story
Born From the Trades, Built for the Trades
Apex System Solutions started when our founder, a former electrician, realised most trade businesses were losing customers to competitors with better websites — not better skills. He teamed up with experienced designers and SEO specialists to create an agency that truly understands what tradespeople need.
Today, we have launched over 50 websites for electricians, plumbers, HVAC engineers, and more. Every one of those sites was built with a single goal: to bring in more work.
Our Values
What We Stand For
Results-Driven
We do not build pretty websites just for the sake of it. Every decision is made to generate leads and grow your business.
Built for Trades
We specialise in working with tradespeople. We understand your customers, your challenges, and what makes them pick up the phone.
Speed First
Fast websites rank higher and convert better. We obsess over performance so your customers never wait.
Honest & Transparent
No jargon, no hidden fees, no long-term contracts. Just honest work from people who care about your success.
The Team
The People Behind Your Website
Alex Morgan
Founder & Lead Developer
Former trades business owner turned web developer. Alex started Apex after seeing first-hand how a great website transforms a trade business.
Jess Webb
Design Lead
Jess has 8 years of experience in web design and a particular talent for creating sites that feel trustworthy and professional.
Tom Harris
SEO & Marketing
Tom is the reason our clients' sites rank on Google. He lives and breathes local SEO and knows what it takes to get found online.
Our Mission
Levelling the Playing Field for Tradespeople
Big companies can afford big marketing teams. We believe independent tradespeople deserve the same quality online presence — without the agency price tag. Our mission is to make professional web design accessible and effective for every trade business.
Work With Us
Ready to Get More Customers Online?
Join 50+ tradespeople who have transformed their business with a professional website. Get a free, no-obligation quote today.